Matrix – for-profit vs not-for-profit

 

Create a matrix that contrasts the differences between marketing in for-profit and not-for-profit health care organizations. Use the sample matrix that is attached.

Include the following in your matrix:

  1. Centralized versus decentralized format of management
  2. Strategic goals of the organizations
  3. Variation in the access to the capital market
  4. Strategic marketing differences between these two types of organizations
  5. Quality attributes of the two types of organizations
  6. The management of pricing and volume

Do not simply copy and paste quotes into the matrix. I expect at least 80% of the content to be your own original work.

Cite at least 3 reputable references in APA format to support your assignment (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality).

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